Posts: Superhero Marketing

Further Resources for Exploring Superhero Marketing

Here are some recommended resources for learning more about the Hero's Journey, and how it relates to superhero marketing. A Hero With A Thousand Faces. This book by Joseph Campbell is the quintessential resource on the Monomyth, illustrating how it has been a part of cultures across the...

Superhero Marketing

Phase III: The Superhero's Return

Phase III: The Customer Returns Thus far in our series on Superhero Marketing , we've established the following: Phase I: This is about separating the customer from the world he/she knows by understanding and appealing to their psychological desires. Phase II: After separation...

Superhero Marketing

Phase II: Initiating the Customer

Phase I of Superhero Marketing involved seducing the customer by appealing to their psychological desires. Once you've seduced them, the next step is to initiate them -- to convince them of your ideas, and to give them the message that they should spread to others. In superhero stories...

Superhero Marketing

Phase I: Separation

The first goal of every marketer, of the very act of marketing, is to gain the customer's attention, and then his interest. To do this, it helps to understand what the customer wants that he does not have . Every hero is striving for something that they do not have; something that they are...

Superhero Marketing

Superhero Marketing: Transforming Your Customers Into Evangelists

Superhero Marketing: Transforming Your Customers Into Evangelists Success in business is ultimately rooted in proper execution of simple ideas: get in front of prospective customers, sell them your product, and build relationships with them so that they trust you and feel comfortable...

Superhero Marketing

 
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