Posts: SEO 2.0

Resources for Learning More about SEO 2.0

Want to learn about SEO? Use these sources for quality, trusted information. Black Knight . When I first started studying SEO in 2003 reading through Black Knight's posts on Cre8asite forums was immensely valuable. Find everything you can by him and read it; I found that to be a good way...

SEO 2.0

SEO 2.0: Duplicate Content

In our mini-series on the publishing 2.0 revolution , we talked about media reconstruction emerging as one of the factors that would disrupt the value chain. What does that mean for duplicate content? For those who may be unaware, duplicate content poses somewhat of a problem because...

SEO 2.0

SEO 2.0: Community Building

In the myth of web 2.0, we discussed how the future of the web is in communities. And in our mini-series on the publishing 2.0 revolution , we discussed how decreasing returns on content require changes in how we invest in content; namely we need to use content to allocate attention, and we...

SEO 2.0

SEO 2.0: Attention vs. Content

Remember that search engine algorithms interpret information relative to a larger set of information. In other words, information about you and your site -- i.e. how many pages your site has, what your site is thematically about, what links it attracts, etc. -- is evaluated in the context of...

SEO 2.0

SEO 2.0: SEO After the Property Rights Revolution

I should begin by stating that I'm not an SEO. I have, however, spent the past few years studying SEO, and have worked on web projects with SEOs before. So I'm quite familiar with communicating about SEO. How will SEO be affected by the 2.0 revolution? This mini-series will attempt to...

SEO 2.0

 
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