Posts: Searchonomics

It's True: Search Advertising is Overvalued

Scott Karp of Publishing 2.0 argues that search advertising is about to crash . His argument: This is media economics 101. Ad dollars follow audience. If search only represents 5% of online media time, it shouldn’t have 40% of the dollars, no matter how measurable search advertising is....

On Innovation, Searchonomics

The Future of Search is Human

Fred Wilson and Greg Linden both ask the question of where search is headed (see Fred , see Greg ). To put it simply, search is headed human. In other words, the next generation of information retrieval is going to be powered primarily by humans -- not algorithms. This is more than...

On Innovation, Searchonomics

Yahoo Tries to Buy Relationships

This past week Yahoo rolled out a test campaign in which they emailed 5% of their users to see if they would be incentivized to use search. See the News.com story for facts and the Threadwatch discussion for some perspectives. The campaign was greeted with much skepticism, such as this...

On Innovation, Searchonomics

Models of Potential Search Disruptors

The previous post explored the concept of transaction cost in SEO, and attempted to illustrate how an intermediary could add significant value to the search marketing industry by focusing primarily on reducing transaction costs for SEO. This post aims to extend that concept by exploring...

On Innovation, Searchonomics

SEO Cost Analysis

The previous post attempted to assess the current economic nature of the search market, and the positions that each of its participants were in. The article's conclusion was that the cost of SEO was rising -- and thus a likely disruptor would be one who can lower that cost. This post will...

Searchonomics

Search Value Nets & The Rising Costs of SEO

To understand why SEO costs are rising, let's take a look at the value net of each of the four players in the search industry. We can start by briefly defining the players in the search industry, and identifying what they give and take to the search industry: Users: This is anyone who...

On Innovation, Searchonomics

A Framework for Disrupting SEO

The next few posts will be a "case study" of sorts that takes a closer look at the search engine optimization (SEO) industry. There are two main reasons why I feel the SEO industry is particularly useful for entrepreneurs and business strategists to study: The SEO...

On Innovation, Searchonomics

 
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