Posts: Publishing 2.0

One Small Step for YouTube, One Giant Step for Publishing 2.0

YouTube's decision to share revenue with video creators , was, of course, inevitable. And rest assured, it will be a game changer. Here's why: 1. It represents a move towards the edge owning the core. Think back to our article on the intersection of management 2.0 and publishing...

Publishing 2.0

We'll Be Better Friends If You Read Geoff Moore's Blog.

His last post is, as usual, off the hook. The ability both to create and promulgate such memes and to recognize when a meme is acting upon you or one of your constituents is core to being effective in this new reality. A connected world places an enormous premium on people who are fluent...

On Innovation, Inverse Universe, Psychological Warfare, Publishing 2.0

Who Else is Down With the Publishing Revolution?

Check out the folks listed below for examples and insight into the web 2.0 publishing revolution. The Usual Suspects. The people I always mention, the oracles who have brought us the prophecy . Christensen , Hagel , Haque , and Kelly . Publishing 2.0 . A good blog with...

Publishing 2.0

Intersection: Management 2.0 and Publishing 2.0

Question: What's Google's biggest innovation? Search, you say? CPC advertising? Adsense? Answer: None of the above. Google's biggest innovation is in management . It is this management strategy that has allowed Google to innovate so quickly and so effectively across a number of niches....

Publishing 2.0

The New Rules for Publishing 2.0

In the previous post in this mini-series, it was suggested that the way to make money in the new world of publishing is to focus on attention allocation; in other words, to become "portal-like." Before we establish the rules of how to play this game, let's look at how to make...

Publishing 2.0

Value Chain Disruption in Publishing 2.0

Any time an industry is getting disrupted -- meaning someone or something is getting commoditized -- I think it's useful to construct a value chain. And as we shift more and more to the edge economy -- the economy of the Inverse Universe , where by leveraging assets external to the firm is...

Publishing 2.0

Publishing 2.0: How The Communications Revolution Will Go Down

Let's start with the obvious: the Internet is going to change the publishing world. Taking that fact as a given, this mini-series will hypothesize as to how the publishing 2.0 revolution will go down. It will contain the following: 1. Value chain analysis . Any time an industry gets...

Publishing 2.0

 
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