Posts: Psychological Warfare

We'll Be Better Friends If You Read Geoff Moore's Blog.

His last post is, as usual, off the hook. The ability both to create and promulgate such memes and to recognize when a meme is acting upon you or one of your constituents is core to being effective in this new reality. A connected world places an enormous premium on people who are fluent...

On Innovation, Inverse Universe, Psychological Warfare, Publishing 2.0

Additional Resources for Exploring Psychological Warfare

Resources for Further Exploring Psychological Warfare (aka Branding) Make no mistake: psychological warfare is branding; both terms refer to controlling perception. Brand building is essential for any entity looking to establish long-term success. Below are some additional resources for...

Psychological Warfare

Disinformation: Using the Truth to Tell Lies

To put it bluntly, disinformation is lying. It is the intentional manufacturing and distribution of information intended to obscure the truth. The most basic type of disinformation is little more than fiction: purely false information passed off as true. On a more subtle level, it can involve...

Psychological Warfare

Hegelian Marketing: Problem-Reaction-Solution & Your Business

Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in any country. -- Hermann...

Psychological Warfare

Mockingbird Marketing: Controlling Perception by Controlling Media

Controlling media outlets to control perception is a concept that many will find intuitive. To be certain, though, let's dissect the logic: 1. Controlling perception of others really boils down to controlling media; media is a symbol of reality, and perception is really just the...

Psychological Warfare

Psychological Warfare in Web 2.0

Does reality matter? Let me to put it to you another way. What matters more: reality or the perception of reality? Consider a concrete example. What matters more: what happened on 9/11, or the way people perceive what happened on 9/11? Take a look at the video below. It's a clip...

Psychological Warfare

 
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