Several weeks back, Forbes had an article on the emerging underground MySpace economy. From the article:

Another subset of sites has cashed in on MySpace's popularity by creating and selling software designed to automate tasks within the network, such as inviting and confirming friends, posting messages and sending bulletins.

In my opinion, this is the key to MySpace generating a Google-esque revenue stream. It has to become a platform, and, as such, help product sellers generate a profit.

The key to watch for, in such a scenario, would be how MySpace reacts to a popular and successful product seller on its platform -- a product seller that could be a huge hit and thus disrupt the MySpace platform from within.

via MIT Advertising Labs

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