Last time, I asked if Yahoo Pipes was a web 2.0 hero's weapon -- a tool that could be used to reconstruct the web in a way that increases returns on investments of attention.

I tested it out.

There are two problems:

1. It's not brain-dead simple enough. I have to think too much to use it.

2. I'm beginning to think that the RSS reconstruction tool that will truly change the web (in the O'Reilly sense) will need to be a part of the CMS used to manage the site. In other words, I need to be able to grab feeds and remix them with data from my own databases (which would include customer data as well as my uniquely processed openly available data), and spit out new feeds. In addition I need to be able to grab RSS feeds, process them using an RSS reconstruction tool, and then map the RSS feeds into my database, which can then be used as an intelligence advantage (the only real advantage in web 2.0).

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