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Why Google Should Go Open Source

kidmercury | 08 January, 2006 18:32

Unfortunately, market leaders are resistant to change -- even when such change is obvious and inevitable (RIAA being the quintessential example). And I'd argue that with respect to the Internet search industry, Google, the market leader, is experiencing the same problem: as the web continues to grow exponentially, how much longer can a centralized search system last? How much longer can one system be expected to organize a rapidly growing body of increasingly diverse information? Google is blind to this problem, because as market incumbent, it is not inclined to favor a decentralization of an empire in which it is a majority stakeholder.

Of course, if Google were to realize that decentralized search is an inevitable part of the future -- Amazon's Web Services and its OpenSearch system essentially embody this spirit -- then it would do the following:

  1. Create a spin off.
  2. Allow this spin off to freely distribute the algorithm to the Google search engine.
  3. Help vertical search companies build search engines -- essentially constructing a profit model around serving as a platform for vertical search entrepreneurs.

The end result would be a spin off of Google that helped the world organize information in a superior manner -- as well as deliver advertisements that were even more on target. It would be a potentially larger and more sustainable revenue stream for Google, and better information organization for the world at large.

Amazon's OpenSearch is similar in many ways to this idea, and hence I see it as potentially immensively disruptive. And on an interesting note, Microsoft developer Chris Wilson has already announced that IE 7 will use OpenSearch to allow users to integrate third-party search engines into their IE browser.


comments

Comment Icon Google wont open

webproject | 13/06/2006, 17:13

I dont think that Google will open anything. Algorithms are the secrets and they will keep them as secret. I do think so.

Comment Icon

Dsw | 27/08/2006, 06:15

@webproject, ofcourse they will not open their Algorithms. Opening their Algorithms means welcome to spammers.

Comment Icon

Vans shoes | 04/11/2006, 00:06

If Google Algorithms are a secret, then how come there are so many SEO agencies ? Why do they know how to rank well in Google?

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