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Check it Out: Jennifer Rice on Maslow and Marketing

kidmercury | 10 March, 2006 10:05

It's like an annual event when she updates her blog, but Jennifer Rice has a great series of posts on a topic that can never be discussed enough: marketing and psychology. She goes through brand development strategies from the perspective of Maslow's hierarchy. Self-actualization is my favorite one. I think Maslow's hierarchy is a great way for companies to do some introspection and find out how they enrich the lives of their users, and how they can brand themselves accordingly.

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