Steve Rubel tells us:

Fox has launched a program that give American Idol fans their own blogs on the Fox site.

Create something that captures attention and interest, and then let those whose interest you've captured start a blog. Once you have a lot of user-generated content, contemplate how you can reconstruct that media into something useful, and how you can use it as a marketing tool to build further interest and sell advertising and/or products and services.

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