I'm currently reading a fantastic business strategy book entitled The Death of Competition: Leadership & Strategy in the Age of Business Ecosystems. A short excerpt from the book that summarizes how entrepreneurs need to stat thinking in terms of strategy:

With the collapse of traditional industries, the only sensible way to compete is by being better than your rivals at molding new ecosystems, not just products...As Bill Joy of Sun Microsystems said so aptly, "The goal is not to win at someone else's game, but rather to change the game to one that you can win." Translated for our purposes, the goal is not to become an industry leader, but to be a destroyer of old industries and a creator of new ones.

Put another way, competition in today's business environment (especially online competition) requires thinking disruptively. The key question to consider: what new markets can you make to commoditize old markets? Because these days, it's not about fighting for existing market share; it's about creating new markets -- meaning new demands that requires new supply chains -- that devalue and commoditize existing markets, and the companies that are dependent upon them.

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