And his vision is correct. His basic idea is to embed monetization opportunities in your content, and then distribute your content as far and as wide as possible.

This is the future, without a doubt. Some companies have already caught on:

Google AdSense -- They took their ad network and mobilized it; they can now make money outside of their site.

Affiliate Bloggers -- Bloggers who use affiliate links in their content are often incentivized to have their feed published as far and as wide as possible.

How can you mobilize and monetize your content? Or, to put it another way, if monetization is in content mobilization, what kind of companies are needed to help content publishers mobilize their content in a profitable way?

Big money goes to those who can figure out the answers to those questions.

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