Tyler Cowen of Marginal Revolution shares a brilliant insight on getting more tips:

Scrawling a patriotic message on a restaurant tab is a great way to boost tips...Patrons gave a 20 percent tip on tabs that included "United We Stand" but only 15 percent when they got no message at all.

It shows how important and valuable it can be to appeal to the emotions of your clients, even if such appeals are wholly irrelevant and even irrational. How can you appeal to your clients' emotions?

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