Posts: Inverse Universe

We'll Be Better Friends If You Read Geoff Moore's Blog.

His last post is, as usual, off the hook. The ability both to create and promulgate such memes and to recognize when a meme is acting upon you or one of your constituents is core to being effective in this new reality. A connected world places an enormous premium on people who are fluent...

On Innovation, Inverse Universe, Psychological Warfare, Publishing 2.0

Who Else is Talking About the Inverse Universe?

In the literal sense, not many people. But in terms of who is essentially saying the same stuff, a lot of people. BubbleGeneration. Umair Haque writes : "That is, edge competencies are focused on learning how to utilize the universe of value outside the firm – leveraging value...

Inverse Universe

Inverse Universe Principle #3: Inversion of Movement: You Go to the Customer, the Customer Doesn't Go to You.

In the regular universe, it is the product that is scarce. But in the Inverse Universe, products are not scarce; they're abundant. The Inverse Universe facilitates duplication (think: spam), and as such, attention becomes the scarce resource. What is the result of this? Basically, it inverts...

Inverse Universe

Inverse Universe Principle #2: The Things You Own, End Up Owning You

Those words uttered by Tyler Durden in the magnificent film Fight Club are also characteristic of Principle #2 of the Inverse Universe. The game is no longer about building up a collection of assets; instead, it's more about integrating various assets made by others into something wholly...

Inverse Universe

Inverse Universe Principle #1: Integration, Not Differentation

In the regular universe (meaning not the Inverse Universe), a key part of success involves differentation. Redefine your market; be different. Create something cool that people love, patent it, and revel in the profits that result from your sustained differentiation. But what about in the...

Inverse Universe

Mini-Series: The 3 Principles of the Inverse Universe

What is the Inverse Universe? As you may have noticed, the world is changing. Image by limowreck666 As religious fanatics, new age spiritualists, cutting edge scientists will tell you, we are approaching (or, depending on how you view things, in the midst of) a...

Inverse Universe

 
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