In his list of 40 predictions for 2006, Stuntdubl suggests the advent of "algorithm variable hedge betting" (#18 on the list) is near. This is similar to what I previously blogged about in the post entitled, "Do We Need Google Insurance?". The more I think about it, the more I think we just might.

Why? Because markets serve to diversify risk. By allowing firms to buy options on traffic they receive from search engines, they can diversify their risk of being overly dependent upon search engines. This also could potentially make it easier to buy and sell SEO services as well, as SEOs can buy and sell options to reduce the risk of their services, both for themselves and for potential clients.

Perhaps with Google Analytics, Google is in a prime position to introduce this opportunity. Will they?

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