If changes in Google's algorithm are becoming more unpredictable, its potential for high damage to your profitability down the road is also growing. In other words, if your profit is dependent on Google's algorithm, is your business model becoming increasing in risk? If so, how would you decrease this risk? What if you could trade options on traffic from Google: you pay $X per month, if your traffic from Google falls below the strike price, your insurance policy kicks in.

Maybe a good business model for a company that could cultivate strengths in web hosting, options trading, and search engine optimization. Might be a business that could disrupt and revolutionize the SEO industry!

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