Internet marketer Jim Boykin has an interesting blog entry about search engine optimization (manipulating the search engine to show your site in the listings for your keyword). He notes that the process of optimizing for a site can take a few years, and hence patience is required. It's a good read; check it out.

This begs the question: are such long-term strategies viable? Consider especially what Ray Kurzweil and others have told us -- that the rate of innovation is perpetually increasing, and hence the future is approaching at a faster rate than ever before. So, if what Boykin said regarding SEO is true, is it even worth it? How likely is it that Google's algorithm will be the same two years from now as it is today? Or on an even larger scale, how likely is it that search engine optimization will be as valuable as it currently is?

The point of this article is not so much about the value of SEO; that is simply an example being used to illustrate that as innovation accelerates, long-term strategies may not be feasible as they require too many factors to be held constant.

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