Firefox Goes for Profit
The Mozilla Foundation, the non-profit group behind the Firefox web browser (I highly recommend using it instead of Internet Explorer) recently announced that it was launching a for-profit division.
This is wonderful news, as it is another case for how firms can create sizable revenue streams by focusing on giving away something for free. Firefox is an excellent product, and now that it has millions of users, it has an audience that will give it attention. Once you have this, the possibilities are limitless: they can easily introduce their own commercial add-ons to their open source offering, can introduce other technical products for sale, and can develop advertising-based revenue models.
I've used this quote before, but it's so important for the Internet entrepreneur that it is worth repeating:
A key concept to bear in mind.
This is wonderful news, as it is another case for how firms can create sizable revenue streams by focusing on giving away something for free. Firefox is an excellent product, and now that it has millions of users, it has an audience that will give it attention. Once you have this, the possibilities are limitless: they can easily introduce their own commercial add-ons to their open source offering, can introduce other technical products for sale, and can develop advertising-based revenue models.
I've used this quote before, but it's so important for the Internet entrepreneur that it is worth repeating:
The sooner you ask for money, the less you'll make.
-- Seth Godin, Unleashing the Ideavirus
A key concept to bear in mind.
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