Cheer on the Underdog!

An article at Fast Company and a discussion at SearchEngineWatch are both making note of taking down two of the most dominating companies out there: Google and Apple. I commented on strategies for taking down both of those companies in The Underdog's Solution.

Whenever an industry champ loses the top spot, it's a sign that a whole industry is changing, and that consumer values are changing as well. That's why monitoring the fall of champs and the rise of underdogs is so important -- either if your an underdog plotting an attack, a champion defending a kingdom, or an unbiased investor just looking to make a buck.