Pay Per Call - Up and Coming Search Marketing Tactic
Pay per call, a search engine business model in which firms pay to have their phone number listed on the search results page for relevant searches and are billed only when calls to that number are made, could swell to being a $4 billion market in the US alone, according to this article from Online Media Daily. Pay per call is an appealing option for many businesses, such as:
Firms that react to emergency scenarios, like locksmiths. If you're locked out of your home, getting assistance immediately -- and hence using the phone instead of emailing -- can be very appealing.
Businesses that provide ongoing, personalized consultation -- such as behavioral therapists or personal fitness trainers -- require a richer sort of communication, and hence can benefit from marketing that is more phone-oriented as opposed to text-oriented.
Those are just two examples. Firms of all kinds should consider how they can exploit the search marketing phenomenon not only from clicks but also from calls.
Firms that react to emergency scenarios, like locksmiths. If you're locked out of your home, getting assistance immediately -- and hence using the phone instead of emailing -- can be very appealing.
Businesses that provide ongoing, personalized consultation -- such as behavioral therapists or personal fitness trainers -- require a richer sort of communication, and hence can benefit from marketing that is more phone-oriented as opposed to text-oriented.
Those are just two examples. Firms of all kinds should consider how they can exploit the search marketing phenomenon not only from clicks but also from calls.
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