Greed a Great Sales Quality?
I enjoyed Jim Logan's post today which asks the question "could greed be the greatest sales quality of them all?"
I would argue that the answer to this question is a resounding no, especially in today's environment. The Internet, and the information that it provides consumers, is forcing good sales managers to focus much more emphasis when hiring on a salesperson’s intelligence, and willingness to do a good job for the sake of doing a good job, than on their drive to make money. With the internet, the consumer has become super informed and the days of building teams of cold calling, smash the door down salespeople are over. The companies that are succeeding today, and that will continue to succeed in the future, are building super informed sales forces that recognize opportunities where their product is a good fit, and that have the knowledge to show the potential customer what they're missing.
I would argue that the answer to this question is a resounding no, especially in today's environment. The Internet, and the information that it provides consumers, is forcing good sales managers to focus much more emphasis when hiring on a salesperson’s intelligence, and willingness to do a good job for the sake of doing a good job, than on their drive to make money. With the internet, the consumer has become super informed and the days of building teams of cold calling, smash the door down salespeople are over. The companies that are succeeding today, and that will continue to succeed in the future, are building super informed sales forces that recognize opportunities where their product is a good fit, and that have the knowledge to show the potential customer what they're missing.
<< Home