Your Guide to Building a Great Ecommerce Web Site

The next series of article installments from Web Disease will be a tutorial in how to build a great ecommerce web site. If you're not a tech person, don't worry; this tutorial is designed specifically for business executives who don't know or care to know the technical specifics of how web sites operate. Instead, the tutorial is aimed at helping business executives create a web site that is conducive towards maximizing sales and cultivating a strong brand image while minimizing costs.

The tutorial is broken up into five parts, with each part focusing only on the most important information you need to know. Sample web sites from around the web will be analyzed to help illustrate concepts.

The elements of the tutorial will be as follows:

1. Brainstorm session: Focus on the questions you should be asking yourself to help refine your vision for your online business
2. Information architecture: What information you put on your web site, as well as how you structure it, is often the leading factor in why web sites fail to generate sales. Learn how to structure your web site so that it is most conducive towards maximizing sales.
3. Point of sale: When it comes to accepting payments online, you have many options. Find the one that is most appropriate for your business.
4. Choosing a design and layout: When business is done online, the appearance of your web site is the most important tool you have to create a positive impression in the mind of your visitors. Learn how to get a killer design without breaking the bank.
   
5. Home page: Your home page is the most important piece of virtual real estate you own. Spend some time carefully crafting it, as it will ultimately end up being the keystone around which your entire site centers.

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