Wrap Up and Further Discussion
Take Home Points
The Google patent application primarily served to reinforce certain speculations regarding how the algorithm works, and to point out how much information Google has in its arsenal to rank sites. In particular, the take home points are as follows:
1. Make good sites. This really is the best thing you can do for your search engine ranking, and probably for your web site in general. Focus on creating sites that have a solid link architecture, are W3C compliant, have great content that people want to link to.
2. Google is looking for sites it can trust; more and more, it is taking a role in determining what sites it allows into its index, and what sites it allows to be prominent in its index. The firm's search algorithm is being modified accordingly.
Further Discussion
The patent application has generated much talk within the search community. Here are some great resources:
1) SEOMoz has a great analysis of the patent application.
2) There are some truly great discussions going on at SearchEngineWatch regarding the patent application. In particular, check out the following:
How Important is "Clickability" in Ranking a Site?
Crazy Idea -- Bookmarks Seen by SE's
Links Can Now Penalize?
Does New Google Patent Validate Sandbox Theory?
Enjoy.
The Google patent application primarily served to reinforce certain speculations regarding how the algorithm works, and to point out how much information Google has in its arsenal to rank sites. In particular, the take home points are as follows:
1. Make good sites. This really is the best thing you can do for your search engine ranking, and probably for your web site in general. Focus on creating sites that have a solid link architecture, are W3C compliant, have great content that people want to link to.
2. Google is looking for sites it can trust; more and more, it is taking a role in determining what sites it allows into its index, and what sites it allows to be prominent in its index. The firm's search algorithm is being modified accordingly.
Further Discussion
The patent application has generated much talk within the search community. Here are some great resources:
1) SEOMoz has a great analysis of the patent application.
2) There are some truly great discussions going on at SearchEngineWatch regarding the patent application. In particular, check out the following:
How Important is "Clickability" in Ranking a Site?
Crazy Idea -- Bookmarks Seen by SE's
Links Can Now Penalize?
Does New Google Patent Validate Sandbox Theory?
Enjoy.
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