Advanced Search Marketing: Analysis of Patent Application 20050071741
In this four part series, Web Disease will analyze patent application #20050071741 -- a patent filed by Google with the US Patent and Trademark Office. The patent application is perhaps the most insightful document into how the Google algorithm truly works, and how it may work in the future.
Before diving into the analysis, readers should be well-versed with the basics of search engine optimization. Check out the ActoBlog series of articles on Search Marketing for the Non-Technical for a refresher. Or, better yet, take the time to purchase SEO Book -- that'll provide you with a solid foundation to help you maximize your optimization skills.
And of course, reading the actual patent application can be quite useful.
The articles in this series are as follows:
About Google -- A conceptual look at Google's objectives, and how it goes about accomplishing those objectives.
Patent Analysis -- A step by step, methodical analysis of the patent complete with interpretations as to what it means for search engine optimization specialists.
Wrap Up and Further Discussion -- A summary of the key take home points from the patent application, as well as resources for further study.
Enjoy!
Before diving into the analysis, readers should be well-versed with the basics of search engine optimization. Check out the ActoBlog series of articles on Search Marketing for the Non-Technical for a refresher. Or, better yet, take the time to purchase SEO Book -- that'll provide you with a solid foundation to help you maximize your optimization skills.
And of course, reading the actual patent application can be quite useful.
The articles in this series are as follows:
About Google -- A conceptual look at Google's objectives, and how it goes about accomplishing those objectives.
Patent Analysis -- A step by step, methodical analysis of the patent complete with interpretations as to what it means for search engine optimization specialists.
Wrap Up and Further Discussion -- A summary of the key take home points from the patent application, as well as resources for further study.
Enjoy!


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