Creating Free Services to Start Your Network
Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it.
The best way to create a network is to provide your users with free services. This accomplishes two vital goals:
Attracts Users.Getting qualified traffic to your site is one of the most fundamental objectives of any online business. If you don't get people to your site, you're probably not going to make any money.
Giving away quality content and/or services free from your site is probably the best way to attract users. You increase the likelihood of other people linking to you -- as your site will have quality content worth linking to -- and thus will boost your rankings in search engines. By giving away something for nothing, you also encourage word of mouth; people enjoy informing others of free offerings, and virtually all of us love the idea of receiving something for nothing. As a result, giving away free content and/or services can be one of the most cost-effective ways of getting new users to your site.
Builds Trust. One of the biggest factors in determining how easy it will be for you to sell products/services online is how much the user trusts you. The more expensive your product/services are, and the less recognized your brand is, the more trust will be required of you for you to sell your product/service.
When you provide your users with a quality product or service that is free, they are going to like you. They are going to realize that unlike the vast majority of other companies out there, your firm actually offers something of value -- and best of all, does so for free. As a result, you have earned the trust and credibility needed to sell other products/services to them.
So, what should you offer as a free service? That depends on what industry you're in. One of the best free offerings a firm can deliver, though, is digital content. This can be as straightforward as text or as complex as video editing software. Digital content is a great free offering for two reasons:
1. Digital information is one of the few assets that one can give to another person without losing it oneself. This encourages the spread of your freely distributed product/service, which in turn increases its value to you as a promotional tool.
2. It has no variable costs. Once you've created it, the cost of distributing it is probably close to negligible. As a result, the marketing tactic of delivering a free product/service will not cut too deeply into your bottom line.
We'll explore additional opportunities present in network marketing, including the development of sizable and sustainable revenue streams, in the forthcoming articles.
The best way to create a network is to provide your users with free services. This accomplishes two vital goals:
Attracts Users.Getting qualified traffic to your site is one of the most fundamental objectives of any online business. If you don't get people to your site, you're probably not going to make any money.
Giving away quality content and/or services free from your site is probably the best way to attract users. You increase the likelihood of other people linking to you -- as your site will have quality content worth linking to -- and thus will boost your rankings in search engines. By giving away something for nothing, you also encourage word of mouth; people enjoy informing others of free offerings, and virtually all of us love the idea of receiving something for nothing. As a result, giving away free content and/or services can be one of the most cost-effective ways of getting new users to your site.
Builds Trust. One of the biggest factors in determining how easy it will be for you to sell products/services online is how much the user trusts you. The more expensive your product/services are, and the less recognized your brand is, the more trust will be required of you for you to sell your product/service.
When you provide your users with a quality product or service that is free, they are going to like you. They are going to realize that unlike the vast majority of other companies out there, your firm actually offers something of value -- and best of all, does so for free. As a result, you have earned the trust and credibility needed to sell other products/services to them.
So, what should you offer as a free service? That depends on what industry you're in. One of the best free offerings a firm can deliver, though, is digital content. This can be as straightforward as text or as complex as video editing software. Digital content is a great free offering for two reasons:
1. Digital information is one of the few assets that one can give to another person without losing it oneself. This encourages the spread of your freely distributed product/service, which in turn increases its value to you as a promotional tool.
2. It has no variable costs. Once you've created it, the cost of distributing it is probably close to negligible. As a result, the marketing tactic of delivering a free product/service will not cut too deeply into your bottom line.
We'll explore additional opportunities present in network marketing, including the development of sizable and sustainable revenue streams, in the forthcoming articles.
<< Home